SHANGHAI, July 14 (Xinhua) — Shanghai's market regulator has rolled out guidelines to regulate livestreaming sales activities to combat click farming, false advertising, and other foul play.
According to the municipal administration for market regulation, livestreaming sales platforms should establish a "blacklist" system for delinquent livestreamers. They may not advertise their livestreaming with such hype as "the lowest prices online" or "lowest prices in history."
To protect the rights and interests of minors and the elderly, it said livestreaming sales should not arbitrarily label products as "for infants and children only," sell products and services containing pornography or violence to minors, or publish illegal advertisements regarding medicine, investment, and real estate that target the elderly.
The guidelines have also clarified the obligations of livestreaming platforms, the channel operators, and livestreamers, and proposed the establishment of a rapid disposal system for consumer rights disputes.
Shoppable livestreaming is booming in China. According to a report released by data analysis agency iiMedia Research in late June, the scale of the country's livestreaming e-commerce industry hit 1.2 trillion yuan (about 178 billion U.S. dollars) in 2021, and this figure will likely exceed 2.1 trillion yuan by 2025.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Rojas and France help the Mariners knock off the Twins 10
Ministry of Health 'taking the time to get it right' on puberty blockers
Israeli hostages' relatives arrested at protest as Gaza talks break down
Coronavirus death toll in Italy surpasses China
Kai Cenat's riot charges dropped after he apologizes and pays for Union Square mayhem
Cathay Pacific asks staff to take three weeks unpaid leave as coronavirus hits bottom line
Australian foreign aid worker among five killed in Israel airstrike on Gaza
Far North councillors vote 9 to 1 to seek delay in adding fluoride to water supply
Malaysian soccer player splashed with acid, two others attacked in a week of rare violence
Auckland lodge fire: Caravan user forced to stick to one set of clothes
Andy Murray to return from ankle injury at Geneva Open this month
Uber's 'shambolic' agreements with drivers highlights power imbalance